
Set a campaign's goal
In a budget spreadsheet, weigh likely gifts against event and mailing costs, then decide what to fund.
Career profile
Fundraising managers lead the staff and the strategies that raise money for a nonprofit.
A campaign falling behind means deciding where the budget and the team's hours go next. Meanwhile, you keep donors tied to the causes they support.


In a budget spreadsheet, weigh likely gifts against event and mailing costs, then decide what to fund.

Study a donor's giving, discuss a possible gift, and shape a pitch to their interests with program heads.

Meet with your staff fundraisers, and if results lag, reset priorities and say who contacts which supporters next.

Confirm the request explains the program and budget clearly, then plan how you'll update the funder.

After a gift arrives, arrange a thank-you or program update so the donor stays connected past the ask.
United States · 2025
United States · 2025
United States · 2025–2035
Quick orientation
Typical preparation includes a bachelor’s degree and five or more years of related work.
National median for fundraising managers; about $60.32 an hour.
About 3,700 openings per year are projected, including replacements.
Some donor systems now include artificial intelligence (AI) assistants. Blackbaud’s can surface donor information and help draft outreach before a meeting.
You still review facts and donor-facing messages, and decide whether the timing and tone fit the relationship.
How much outreach managers will delegate remains uncertain: useful drafts still need checking, and a message that feels impersonal can undermine the conversation.
Pay in context
The national median is $125,470 a year, roughly $60.32 an hour. This describes managers across experience levels, not a first fundraising job.
The 10th-percentile annual wage is $75,130; the 90th is $222,350. These mark positions in the wage distribution, not starting and senior salaries.
Annual medians were $144,810 in hospitals, $129,520 in educational services, and $102,650 in social assistance. These compare groups of jobs, not identical roles with different employers.
Employment is projected to grow 5.4% over 2025–2035, with about 3,700 openings annually from growth and replacement needs. That is a national projection, not a count of jobs available today.
Management usually comes after several years of related work. These routes build toward that responsibility.
After entry
This starts where the entry routes leave off: early work, growing capability, and advancement or specialization.
Learn your organization’s donor records and reporting habits. Keep clear notes so colleagues can follow through on conversations.
Take responsibility for a broader fundraising budget, coach staff, and learn to oversee grants as well as individual gifts.
A senior director role can add supervision of other fundraising leaders and mentoring across the team.
Work with faculty, alumni, and specialized donor-research colleagues. Major-gift roles can involve extensive travel to connect donors with academic priorities.
Your remit can span grants, corporate sponsorships, and community events. Travel often connects you with supporters across the food bank’s service area.
Try it
Plan a fictional campaign to raise $2,000 for a school club. Compare an event with a direct appeal, estimate costs, and divide the work among three helpers. Then halve the expected donations and revise your plan. Notice whether you enjoy making budget and people decisions together.
Stay safe: Keep it on paper; do not collect money or use real donor information.